Perhaps the question ‘why’ is a good incentive for doing things the way we do if only most of us gave it a thought. In today’s digital world, doing business without a website would do you more harm than good as far as your profits and losses are concerned.
If you haven’t figured out why a website is a must for your business so far, here are a couple of reasons to give you a different perspective on the matter.
Reason #1: It makes you easier to be found.
Imagine what will happen when one of your potential customers keys in your business name and finds nothing about your business. Worst case scenario, they find your competitors! Missing online is analogous to missing on a phone book listing. Having a website gives you an address and puts you on the map, making it easier for your target customers to find you. It allows you to introduce your business to potential buyers and your customers to find you through relevant keywords. Let’s show the world what you’re about!
Reason #2: It legitimizes your business.
Having a well-designed website will strengthen your brand image. It offers social proof and builds trust among your audience. It allows you to share with your customers the history of your business, your specialization, and expertise. When your customers know more about your business, they will find it easier to trust you.
Reason #3: It allows you to showcase your products.
Depending on the products and services you offer, a website will also enable you to provide your customers with downloadable manuals and guides. You can offer tutorials using PDF instructions or videos so that your customers don’t need to go elsewhere to get information after purchasing the product. This will certainly make your customer service lines less busy as most clients would rather reference the provided content on the website than call the customer care line.
Reason #4: Your customers deserve better services.
A website makes it possible and easier for you to provide your customers and users with information-rich content. Surely, your customers have a lot of questions for which they seek answers from you. With a website, you can provide them with answers in the Frequently Asked Questions (FAQs) section. This also offers your staff with a reference point when offering customer support services.
Reason #5: It allows you to communicate more effectively.
No one likes those spammy emails from random businesses and it can be costly sending out mailers too. Staying in touch with your customers is vital for your business but it has to be practical for you as well. What easier way than to take a few minutes to make an update on your website on what’s new and interesting about you today?
Reason #6: It leverages your social networks.
Do I need a website for my business if I have a Facebook page?
You need a website, even if you have an active social media presence. Social media allows you to reach a larger audience and create buzz around your business through shares and likes. However, when people need to know more about you or what you do, they will need to visit your website. By providing a link to your website on your social accounts, you improve traffic (and sales) on your site.
Reason #7: It allows you to generate leads.
An online presence allows you to collect data on your targeted audiences, make plans for your products, and get feedback from customers. Services like Google Analytics will enable you to find out your customers’ demographics, your best sellers, and how you can improve on the services/ products you offer. If you get people to subscribe to your website through newsletters, blog posts, or eBooks, you can reach out to them even more efficiently.
Reason #8: It makes marketing affordable.
Websites can be easily updated with fresh content as your business dynamics changes. It also supports the addition of new products and services with a few steps. When you design a high-quality website that is both search engine and user friendly, every time a search related to your website’s niche is done, your site will always appear on the first page, making it easier for you to get targeted traffic from potential clients.
The Last Word
Now that you are convinced, if you are looking for a responsive, SEO-optimized and striking website, get in touch with us today. At Milan Media, our team of seasoned website designers and developers can create a website “tailor-made” to your business needs so that you can get a competitive edge in the market in 2020. Click here to contact us and start your website journey today!